If you want your website to rank on the first page of search engines like Google, it is very important to know about SEO, including what is SEO in blogging and how to do it, websites cannot be ranked without SEO.
If you have heard this name many times, written somewhere, or if you are new to the internet and digital marketing, you have heard this term many times.
Today I will try to explain to you in very simple terms. When you read this post carefully, you can easily learn about SEO.
Table Of Contents
What is SEO In Blogging
SEO stands for “Search Engine Optimization“. It is a technique to optimize your website or blog content to rank well for any keyword in search engines.
Search engine optimization optimizes your website according to various SEO factors that help your website rank higher in SERPs.
In a way, SEO has rules that make your website appear at the top of search engines and thus increase our website traffic. If you follow these rules, your website will appear on the first page of search engines.
Your website should be displayed on the first page because most people prefer to visit the website displayed on the first page and for this, you need to follow SEO.
If your website is SEO properly, more organic traffic will flow to your website and your income will start to grow.
Apart from this, the more traffic your website receives and the more time visitors spend on your website, the more trustworthy your website will be in the eyes of Google.
Now that you know what is SEO in blogging, let us know what else you know about SEO.
Types of SEO
There are three main types of SEO.
- On Page SEO
- Off Page SEO
- Technical SEO
All these three factors are very important for website ranking. So let’s understand these things in a little more detail.
What is On Page SEO?
On Page SEO helps improve the user experience of your website or blog. This includes your website template and design.
Maintaining On Page SEO on your website will also help your website rank better. Internal SEO optimizes the content of your website or blog. This is a common method for optimizing blog posts.
Website Speed
Website speed is an important ranking factor. If your website is fast, users will stay on your website longer. If we talk about good website speed, the website should load completely within 5-6 seconds.
If your website is slow, your website bounce rate will increase and your website rank will start to decrease.
Use image compression to speed up your website. If all the images on your website are 100KB or less, your website will be faster.
Apart from this, if your website is on WordPress, you can also use plugins. WP Rocket plugin is used by WordPress to increase the speed of your website.
Keyword Research
Before writing any blog post, find keywords that will get you more searches and rankings on Google.
You need to do this because if you write an article without keyword research, you have very little chance of ranking for it.
Nowadays there are many tools used for keyword research on the internet such as:
- Google Keyword Planner
- SEMrush
- Ahref
- Ubersuggest
With the help of these tools, you can check traffic and competition for any keyword. Not 100% accurate, but it is good estimated data.
A website’s navigation is also a very important part of on-page SEO. If your website has good navigation, users will have no problem navigating to other pages of your website.
Always keep your website navigation and menus user-friendly.
SEO Friendly Article
After doing some keyword research, you should create articles for SEO friendly. Writing proper SEO-friendly articles and optimizing them can greatly increase your blog’s ranking chances.
Because you’ve heard that content is king. So always write SEO-friendly articles.
Title Tag
When writing your website post title, write it in such a way that visitors should click on it as soon as they read it. This will improve your website’s CTR and improve your website’s ranking as well.
Your website should always have a 65-character Title Tag to be fully visible in the Google search engine. SEO titles should use Numbers and Power Word.
For example, let’s say you title your article “Which Computer Course is Best For You?” But if you read this title, “What Are The Top 10 Computer Courses?”
Therefore, when you prepare a blog post always use numbers in the title. Also, use the power word along with it.
Keyword Optimization
This step involves placing your target keywords in the right place so that your content is optimized for those keywords.
In this case, it is necessary to correctly insert keywords in titles, headings, subheadings, URLs, tags, etc. for optimization.
Post URL
Be sure to keep the URL of the post on your website short. Target the keyword you are writing for and always include that keyword in your post URL.
Please do not put the year in the URL because it will cause problems in updating the article.
Metadata Optimization
Metadata tells search engines and users what information about page content is on a page.
When creating your metadata, include content and related keywords or phrases in your meta title and meta description to increase your chances of ranking well in the SERPs.
Alt Tag
The alt tag is used for images posted on the website. If you use Alt tags on all your website images, your website images will also rank in search engines and your website traffic will start to increase.
Internal Link
Internal links are also an important part of On Page SEO. You need to use words from articles you’ve already written and created articles so you can link internally to those words.
This helps in ranking the articles. For example, let’s say you wrote an article about Facebook marketing. This is a word or keyword that you link the second article to.
You can read it too. Similarly, every article should create an internal link.
What is Off Page SEO?
As the name suggests, it supports some SEO techniques from outside to increase your website ranking.
In other words, off-page SEO does not require changes to your own website. Here we try to increase the reputation and authority of our website.
Spread article
Social media is one of the most effective off-page SEO strategies. There are a variety of social media platforms that allow you to spread your information and thoughts and attract website visitors.
This not only allows you to increase your off-page SEO but also increases the popularity of your website. For this, you can use media support such as Facebook, Instagram, Twitter, LinkedIn, Quora, etc.
Directory Submission
Directory submission submits websites to websites with high domain authority (DA) and high page authority (PA). This will improve your website’s Domain Authority (DA) and Page Authority (PA).
Creating Backlinks
It means getting a link from another website. There are many ways to build backlinks, including guest posts, social bookmarking, and more.
When building backlinks, you should always keep in mind that the site you are linking to is also of good quality.
Question and Answer Website
You should go to a Q&A website and answer people’s questions. You should also provide links to articles related to that article in the same answer.
It also provides backlinks to your website and traffic to your website. The most popular question-and-answer website is ‘Quora’ and you can create your own account.
Blog Commenting
For this, you have to comment on good blogs. Also, if you have a website option, you must enter the website link.
This is how you get backlinks from comments. Apart from this, some websites also allow the focus keyword to be linked to an anchor within the comment.
What is Technical SEO?
Your website looks great and has great content, but despite this, you may need to optimize your site.
Technical SEO should address the technical aspects of your website. Because it helps search engines to crawl and get indexed. We also introduce the names of some technical factors.
Website Loading Speed
You need to focus on the loading speed of your website. Also, keep in mind that your website loading speed should not exceed 3-4 seconds.
And nowadays website speed has become very important. This directly affects your website ranking.
Mobile Friendly Site
Your site should also look good on mobile. For that, you should use a responsive website theme.
Submit Sitemap
You can call your website sitemap the map of your website. Wherever all your website’s data files are, there’s a roadmap, and this crawler from Google makes it easy to crawl and index your website.
Use HTTPS
It is a secure type of protocol and default sites run on insecure HTTP. You need to install SSL to secure your site.
Canonicalization
Conventional problems are caused by website URLs. Fixing this problem is very important.
Robot.txt File
This is a type of file that contains code that tells search engines which pages to crawl and which not to. This also requires careful attention.
Fix Broken Links
Often when someone clicks on that link they get a 404 or Page Not Found error. So this should also be fixed.
Why SEO is Important For Website?
For example, think about this, if you have a store, but customers don’t come and you can’t sell your products, what’s the point of having a store?
Similarly, when you create and work on a website, your main goal is to not only get visitors to your website but to get a lot of people to come to your blog.
If no one comes to you, you can not earn money from your website.
If you are a blogger, you must know that millions of blog posts are published on the internet every day, but only a few of them can rank well in search engines.
This is because search engine algorithms like Google check many things before ranking to determine which post will rank for which keyword and where.
Most users click on one of the top five SERPs when searching in a search engine. To take advantage of this potential and drive customers to your website, your website must appear in one of the top 5 SERPs (Search Engine Results Pages).
In fact, SEO is not just for search engines, good SEO practices also contribute to the user experience and usability of your site.
So SEO is important for any website because doing proper SEO can help your website rank on the first page of Google.
As a result, more organic traffic can come to your website and increase your website traffic. Hope! You should now have a good understanding of what is SEO in blogging and why you need it.
How Does SEO Work?
Now that you know the basics of SEO, you may be wondering how it works. To understand this, we need to understand what content makes search engines rank high in SERPs.
When people have a question about something, they use search engines to find answers on the Internet, whether it’s Google, Bing, Yander, or any other search engine.
Each search engine implements its own algorithm or program to locate web pages accordingly and provide accurate results to searchers.
Search engines use algorithms to find web pages and determine which web pages to rank where.
To do this, we search for websites related to that information and provide rankings based on quality and reliability through algorithms.
We try to improve the quality and reliability of our website through SEO techniques.
Conclusion | What is SEO in Blogging?
In this article, we explained what is SEO in blogging and why we do it. Everything is explained in detail. We also know that there are different types of SEO. And what are SEO techniques?
If you find any mistakes in this article, please let us know in the comments. I will definitely fix it
I hope you like this information. Share your thoughts on this in the comment box below.
Great post. I will be facing a few of these issues as well..